Variety Recognizes Adrian Perry in its 2022 Dealmakers Impact Report

NEW YORK—Variety has named Adrian Perry to its Dealmakers Impact Report, recognizing the top dealmakers in the entertainment business, for the third consecutive year.

A partner in Covington’s New York office, Adrian serves as co-chair of the firm’s Music Industry practice group. He is helping to shape the future of how content is created and consumed. Adrian is an authority on digital content distribution issues, and on data collection and licensing, with a focus on the music, sports, TV, and film industries. As one of the leaders of Covington's metaverse, NFT and web3 practice, Adrian is a sought-after thought leader on NFTs and metaverse issues in the entertainment industry. Variety noted his role finding “new opportunities for existing IP, such as the Bing Crosby catalog”, representing “A+E Networks in its strategic partnership with Range Media Partners” and working with “Jake Paul and Joey Levy as Betr, their direct-to-consumer sports micro-betting company, raised $50 million.”