Adrian J. Perry

Film, TV, and Other Entertainment

• Advised Disney on its $8.5 billion joint venture with Reliance Industries to create a leading media company in India, which will include TV distribution and streaming services leveraging Disney content, and distribution of Disney films.
• Represented A+E in its content production and business development venture with, and investment in, Range Media Partners, including with respect to A+E’s production agreement with Range Media.
• Represented American Airlines in its deal with Stellar to provide content licensing and content delivery services for American's in-flight entertainment.
• Represented Tamara Rojo in her agreement to join San Francisco Ballet as Artistic Director, the sixth person, and the first woman, to lead the company in its 89-year history.
• Represented LiveCo, a private equity-backed entertainment company focused on delivering rich consumer experiences (music, comedy, etc.), on its acquisitions of Rush Concerts, MagicSpace Entertainment, and Transparent Productions. According to Billboard, “LiveCo represents talent and productions including Jimmy O. Yang, Criss Angel, Cocomelon Live, Cody Johnson, Jo Koy, Dude Perfect, Zach Bryan, MercyMe, Elevation Worship and Gabriel Iglesias.
• Represented WWE in its deals with Endeavor Streaming and Massive Interactive to redesign and relaunch WWE Network. 
• Represented Graham Holdings in its $235 million sale to Spotify of Megaphone, a podcasting technology company.
• Advised Ben Silverman and Propagate Content in its acquisitions of Electus and a majority stake in Artists First from IAC.
• Advised a TV series production company, launching a new series, in its deal with Jeff Goldblum to promote the series, including video advertisements.

Sports and Sports Betting

• Represented the NHL in its agreement with Supponor to develop and deploy virtual advertising technology for dasherboards displayed in game broadcasts.
• Represented Major League Soccer in a series of complex digital health tech transactions with AthleteRMS, Ambra and Headcheck involving player health data and related services.
• Advised the Arizona Cardinals in their agreement with BetMGM to establish an online sportsbook and create the first retail sportsbook at an NFL stadium.
• Advised the NHL on its 10-year global partnership with Sportradar to distribute NHL data and game footage to sportsbooks and media companies in the U.S. and abroad.
• Represented Stats Perform in an agreement to become the Women's Tennis Association's official data supplier and to power a new range of broadcast, second screen, and betting experiences.
• Advised Betr, a direct-to-consumer sports micro-betting company and new media venture, on $50 million in Preferred equity financings from investors that include Florida Funders, 8vc, Aliya Capital Partners, and Fuel Venture Capital.
• Advised Monumental Sports & Entertainment in connection with its partnership with William Hill to create the first sportsbook at a U.S. professional sports venue.

Branding and Sponsorships, and Brand M&A

• Advised East West Bank on its NIL agreement with, and sponsorship of, the world’s no. 1 women’s amateur golfer and 2022 NCAA Championship winner Rose Zhang.
• Advised the Alliance for Lifetime Income in its agreement to become the presenting partner of Elton John's 2022 “Farewell Yellow Brick Road” tour in North America.
• Advised the Alliance for Lifetime Income in its agreements to become the sole sponsor of the Rolling Stones' No Filter US Tour 2019 and No Filter US and Canada Tour 2020.
• Represented Squarespace in a multi-year sponsorship deal with the Madison Square Garden Company, including Squarespace becoming the New York Knicks’ first jersey sponsor.
• Represented American Airlines in connection with its sponsorship of the Jonas Brothers' 2019 Happiness Begins Tour.
• Advised American Airlines on its license agreement in connection with the TWA Hotel at JFK Airport and related TWA merchandise.
• Represented Bacardi in its $5.1 billion acquisition of Patrón Tequila.
• Represented Bacardi in connection with a global marketing alliance with South American rum producer.
• Advised Graham Holdings Company in its Acquisition of Leaf Group, an online content company that operates several lifestyle brands.

Web3/Blockchain

• Advised AB InBev in the launch of its first-ever line of collectible ‘Key to the Budverse’ NFTs.
• Advised MGM on NFT strategy and related content licensing and technology transactions.
• Advised Sony Music in its investment in, and commercial agreement with, NFT marketplace MakersPlace.
• Advised Fox Entertainment and Blockchain Creative Labs in the launch of The Masked Singer "MaskVerse" NFT Digital Collectibles Platform.
• Advise Fox in various NFT-related matters, including in connection with creating Blockchain Creative Labs, and Fox's launch of an NFT promotion at the 2021 upfronts.
• Advised American Airlines on the launch of promotional NFTs for its Concierge Key members.
• Represented Adit EdTech in merging bitcoin miner Griid Infrastructure with an Adit Ventures-backed SPAC that will take Griid public at a roughly $3.3 billion enterprise valuation.